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American Crew Signs Deal With BSG

Men’s grooming brand realigns distribution network.

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By: TOM BRANNA

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Men’s professional grooming brand American Crew has strengthened its relationship with Beauty Systems Group, LLC (BSG), a full-service beauty distributor and a subsidiary of Sally Beauty Holdings, Inc. In an effort to streamline distribution and reinforce its focus on building the men’s business in salons, American Crew has granted BSG exclusive distribution in 22 states. BSG will also handle distribution for d:fi hair products. A co-distribution arrangement is already in place for both brand...

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